Strategic Analysis of Cosmeceuticals with Special Reference to Antiaging Creams
نویسندگان
چکیده
The desire to maintain a youthful image combined with an emerging global market with disposable income has driven the development of many new industries. The cosmeceutical industry is based on the development and marketing of products that lie between cosmetics and pharmaceuticals. Today, there are over 500 suppliers and manufacturers of cosmeceutical products, and the industry is estimated to have a CAGR of 7.7% between 2012 and 2016. This study will provide a snapshot of the current trends of this industry and provide an analysis of this multi-billion dollar market and to study the innovative means of marketing strategies of cosmeceuticals with special reference to anti aging creams in India. The key objectives here are to analyze the traditional means of marketing strategies, understand the innovative marketing strategies used and the future scope of the current strategies and the opportunities to change them.
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